The management of PT Hino Motors Sales Indonesia (HMSI) continued market penetration in the national truck. Superior while in the medium truck segment classes, making them the focus now to be able to lead in other classes, namely light and heavy.
To see their preparations dominate the market, HMSI provide an opportunity for the media to visit the product manufacturing base and Hino parts located in Purwakarta area last week.
"The company is experiencing very rapid growth. Since its inception in 2003, the number of employees is only 300 people. Now, in 2013, 2,500 people have translucent. Thus, increased by 600 percent," said Assistant Manager of Hino Motors Manufacturing Indonesia, Hadi Setiawan.
At the factory located at Jalan Damar Block D1 1, KBI, Purwakarta, this, they are able to produce an average of 5,000 vehicle units per month in 2013 "It is also grown 10-fold from 2003, only 500 units," he said.
Hino plant produces small truck vehicles (Dutro), and medium truck (Ranger). With details of 32 variants Dutro, 19 variants Ranger, Hino 700 as a variant, and the bus four variants.
The new Hino was able to become the market leader in medium truck category, with sales of 19 537 units. "In the light truck category, we have led the market, because Dutro only sold 14 468 units in 2013, but, in the future, we will focus here, given the potential is quite large," said Santiko Ward, Sales Promotion Director Hino Motors Sales Indonesia.
The positive trend has begun to be felt Hino in the first quarter (January-March) 2013, adding a total of 34 110 units of the market, they pack sales 4,660 units (light trucks) and 3,600 units (medium truck).
"The total market first quarter of this year edged than 2012 (33.790 units). However, we remain optimistic that the target of 40 thousand units by the end of the year can be met," he said.
Hino engaged in the motor vehicle parts industry four or more wheels, and assembly of automobiles or more. Until 2013, the production reached 75,000 units permits per year to 75,000 units for assembly and engine and its components.